What is a real estate marketing plan?

A real estate marketing plan is a strategic framework that outlines how you'll attract, engage, and convert potential clients. It includes five key stages: building awareness through content marketing, fostering engagement with your community, capturing leads through valuable resources, nurturing prospects with automated follow-ups, and creating referral systems from past clients.

How much should real estate agents spend on marketing?

The National Association of Realtors recommends agents allocate 10-15% of their gross commission income to marketing. For new agents, start at $500-1,000 per month. Established agents often invest $2,000-5,000+ monthly. Focus on high-ROI channels like email marketing which can deliver $42 for every $1 spent.

What is the best marketing channel for real estate agents?

Email marketing consistently delivers the highest ROI, with returns of $36-42 for every $1 spent. The most effective approach combines multiple channels: Instagram Reels for awareness, email for nurturing leads, Google My Business for local SEO, and referral programs for repeat business.

How long does it take to see results from real estate marketing?

Organic marketing typically shows initial traction in 60-90 days, with compounding results over 6-12 months. Social media and SEO improve gradually, while email nurturing converts leads over weeks to months. Referral marketing from past clients can generate immediate results.

Do I need professional templates for real estate marketing?

Professional templates save 5-10 hours per week and ensure brand consistency. They signal professionalism, eliminate analysis paralysis, and maintain visual cohesion across all marketing channels. Most successful agents view them as infrastructure that multiplies efficiency.

How often should I post on social media as a real estate agent?

Aim for 3-5 Instagram posts weekly, 1-2 Facebook posts daily, and 2-3 LinkedIn updates weekly. Consistency matters more than frequency. Use the 80/20 rule: 80% value-driven content and 20% promotional content. Quality strategic content will always outperform high-volume low-value posting.

How to Promote a New Listing on Social Media: The 7-Day Strategy

Quick Answer: The 7-Day Listing Launch Strategy > The most effective way to promote a new listing on social media is a structured 7-day sequence that builds anticipation before the launch and maintains momentum afterward. * Days 1-2: Build hype with "Coming Soon" teasers and a "Just Listed" official announcement. * Days 3-5: Showcase the property with video tours, neighborhood highlights, and Open House invites. * Days 6-7: Focus on specific details ("Hidden Gems") and social proof to drive urgency. > This consistent approach ensures maximum visibility across Instagram, Facebook, and TikTok without overwhelming your audience.

Key Stat: Real estate listings with video receive 403% more inquiries than those without. Social media is no longer optional—it's your most powerful open house.

The 7-Day Schedule: A Day-by-Day Plan

Getting a new listing is exciting, but the pressure to market it instantly can be overwhelming. Instead of scrambling to post random photos, use this proven 7-day schedule to turn your new listing into a lead-generating machine.

Day 1: The Teaser (Coming Soon)

Goal: Build anticipation and curiosity.

Before the listing hits the MLS, you want to create a "buzz." Don't give everything away yet. Post a mysterious shot of a unique feature—like a custom fireplace, a stunning view, or just the front door.

What to Post: A 5-second Reel with trending audio or a high-quality photo with a "Coming Soon" overlay.
Caption Idea: "Something beautiful is hitting the market in [Neighborhood] this week. Can you guess the price? Stay tuned!"
Tool: Use a Coming Soon Template to make it look professional in seconds.

Day 2: The Official Launch (Just Listed)

Goal: Maximum reach and awareness.

This is the big day. The listing is live, and you need to shout it from the digital rooftops. Your goal is to stop the scroll and get people to click the link in your bio.

What to Post: A carousel post (slideshow) featuring the 5-10 best professional photos of the home. Start with the hero shot (usually the exterior or the kitchen).
Caption Idea: "JUST LISTED! 🏡 Welcome to [Address]. This [Number] bed, [Number] bath stunner features [Feature 1] and [Feature 2]. DM me for a private tour!"
Tool: Grab a Just Listed Template to ensure your cover slide stands out.

Day 3: The Property Tour (Video)

Goal: Engagement and detail.

Photos are great, but video sells the *feeling* of the home. Walk your followers through the property as if they were there with you.

What to Post: A 30-60 second Reel or TikTok walkthrough. Start at the front door and move fluidly through the main living areas.
Pro Tip: Don't just show the room; show how it flows. Open doors, turn on faucets, and walk out onto the patio.

Day 4: The Neighborhood Spotlight

Goal: Sell the lifestyle, not just the house.

Buyers aren't just buying a property; they are buying into a community. Show them why they want to live here.

What to Post: A photo or video of the local coffee shop, the nearest park, or the school down the street.
Caption Idea: "Imagine walking to [Coffee Shop Name] every Sunday morning. Living at [Address] means the best of [Neighborhood] is right at your doorstep."

Day 5: The Open House Invite

Goal: Drive foot traffic.

If you're hosting an open house, social media is the best way to fill the room. Post this on Friday morning to give people time to plan their weekend.

What to Post: A clear, inviting graphic with the date, time, and address. Use a photo of the most inviting room (like the living room or kitchen).
Tool: Use an Open House Template to quickly plug in your details and post.

Day 6: The "Hidden Gem" Feature

Goal: Highlight unique selling points.

Every home has a "hidden gem"—a detail that might get missed in the main tour but adds massive value.

What to Post: A close-up photo or video of a specific detail: the custom backsplash, the smart home thermostat, the reading nook, or the organized pantry.
Caption Idea: "It's all in the details. ✨ Check out this [Feature] at our new listing on [Street Name]."

Day 7: The Social Proof / Status Update

Goal: Urgency and authority.

Wrap up the week by updating your audience. Even if it hasn't sold yet, a recap keeps the listing top-of-mind.

What to Post: A "Weekly Recap" or, ideally, an "Under Contract" or "Multiple Offers Received" post if things went well.
Why it works: It shows other sellers that you get results fast.

From our shop: Just Listed Lead Farming Postcard - Print Asset

Summary: Your 7-Day Posting Schedule

Day	Post Type	Goal	Best Time
Day 1	Coming Soon Teaser	Build Anticipation	Morning (8-10 AM)
Day 2	Just Listed Carousel	Official Announcement	Mid-Day (12-1 PM)
Day 3	Video Tour	Showcase Layout	Evening (6-8 PM)
Day 4	Neighborhood Spotlight	Sell Lifestyle	Afternoon (3-5 PM)
Day 5	Open House Invite	Drive Traffic	Friday Morning
Day 6	Hidden Gem Feature	Highlight Details	Saturday Morning
Day 7	Status Update	Create Urgency	Sunday Evening

📚 Related Reading

How to Use Memes in Real Estate Marketing (Without Looking Unprofessional)

Ready to Launch Your Listing?

Frequently Asked Questions

When should I start posting about a new listing?

You should start posting as soon as the listing agreement is signed and you have a compliant 'Coming Soon' date. The 'Teaser' phase (Day 1) is critical for building an audience before the property officially hits the market.

Do I really need professional photos for social media?

Yes, absolutely. Social media is a visual medium. Dark, blurry, or crooked phone photos will hurt your brand and make the home look less valuable. Professional photography is the highest ROI investment you can make for your marketing.

What if the house sells in 1 day?

That's a great problem to have! If it sells immediately, skip the rest of the schedule and pivot straight to a 'Under Contract in 24 Hours' post. This is powerful social proof that tells future clients you can get results fast.

Can I use these posts on all platforms?

Yes! This strategy works for Instagram, Facebook, LinkedIn, and TikTok. However, you may need to adjust the format (e.g., vertical video for Reels/TikTok, square images for Instagram/Facebook).

Consistency is the key to winning on social media, but creating content from scratch for every listing is exhausting.

Save time and keep your feed looking professional with our ready-to-use templates. Whether you need a Just Listed Template, a Coming Soon Template, or a full Real Estate Social Media Bundle, we have you covered so you can focus on selling homes, not designing graphics.

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