Home Inspection Playbook Nurture Email #2 (Maximize Inspection Day) - Graphic Asset

This is the second email in a 3-part automated sequence for home inspection leads. This email teaches buyers how to get more value from their inspection day by asking the right questions to the inspector.

Copy and paste the subject line and body text into your email marketing system. Set it to send 1 day after the first email. This email helps buyers make the most of their inspection and shows you as a helpful guide.

Subject: The report is only half the value

Body:
[First Name],

Most buyers think the value of the home inspection is the 50-page PDF report they get 24 hours later. They're wrong. That's only half the value.

The other half—the more valuable half—is the 2-4 hours you spend with the inspector at the property. You are paying for a private consultation with an expert. Do not waste it.

Your job during the inspection is not just to watch; it's to ask three simple questions over and over:

1. "What does that mean?" (Turns technical jargon into a simple explanation.)

2. "Is this a big deal or a small deal?" (Helps you triage the findings in real-time.)

3. "What is the normal maintenance for this?" (Gives you a crash course in how to own and care for the house.)

The report is the what. The time you spend with the inspector is the why and the how. It's a 3-hour, hands-on masterclass in your new home that you've already paid for. Use it.

More tomorrow.

[Your Name]
[Your Title/Brokerage]
[Your Phone Number]