

First-Time Home Buyer's Action Plan Nurture Email #2 (PITI Fallacy) - Graphic Asset
- Regular price
- $5.00
- ✓ Professional Canva template (ready to customize)
- ✓ Full commercial license (use for clients)
- ✓ Instant download after purchase
- ✓ 30-day money-back guarantee
This is the second email in a 3-part automated sequence for buyer leads. This email explains the "PITI Fallacy," revealing the true costs of homeownership beyond just principal and interest, helping buyers budget better.
Copy and paste the subject line and body text into your email marketing system. Set it to send 1 day after the first email. This email provides crucial financial education that helps prevent new homeowners from feeling "house poor."
Subject: That mortgage calculator is lying to you
Body:
[First Name],
Every online mortgage calculator shows you a number based on P&I (Principal and Interest). This number is a lie. Not because the math is wrong, but because it's incomplete.
Your real monthly housing cost is PITI (Principal, Interest, Taxes, and Insurance). Property taxes and homeowner's insurance are not optional, and they can add hundreds of dollars to your monthly payment.
But the real cost that almost every first-time buyer forgets to budget for is maintenance. Experts recommend you budget 1% of your home's value for annual maintenance. For a $400,000 home, that's $4,000 a year, or over $330 a month.
The real number isn't P&I. It's PITI + M.
Knowing this before you buy is the key to avoiding the financial stress that blindsides most new homeowners.
More tomorrow.
[Your Name]
[Your Title/Brokerage]
[Your Phone Number]
How to Use This Template
Collection Tabs


- Regular price
- $5.00


- Regular price
- $5.00


- Regular price
- $5.00


- Regular price
- $5.00


- Regular price
- $5.00

- Regular price
- $10.00

- Regular price
- $25.00

- Regular price
- $10.00

- Regular price
- $25.00

- Regular price
- $25.00

- Regular price
- $25.00